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Finnish food firm Fazer rolls out insect bread

FBR Staff Writer Published 27 November 2017

Finnish baking company Fazer has introduced a new insect bread, which is prepared from flour mixed with crickets.

The company made Fazer Sirkkaleipä (Fazer Cricket Bread) available across 11 of its in-store bakeries in Finland.

Fazer says that it will take time to launch the new variety of bread throughout the country as currently it does not have enough cricket flour to meet nation-wide sales.

As a result, it plans to introduce the new bread to the market in stages with an aim to make it available across all its 47 in-store bakeries in Finland in the next wave of launch.

Fazer has been developing insect bread since last summer for its assortment of its in-store bakery products.

With Finland lifting of the ban on selling insects as food in early November, Fazer could move ahead with the launch of the new insect bread.

Fazer Bakery Finland managing director Markus Hellström said: “We wanted to be in the forefront of food revolution. We want to boost growth in the bread category with hand-made artisanal bread, also in the future.

“In the Fazer in-store bakeries, we can easily bake and test different kinds of novelties. The first-in-the-world Fazer Cricket Bread is a great example of this.”   

Fazer has revealed that one Fazer Cricket Bread packs 70 house crickets that were dried and made into powder before adding to flour. It says that crickets being light make up 3% of the weight of the bread.

Fazer Bakery Finland Innovation director Juhani Sibakov said: “The leading star in our bakery products is always excellent taste. We made a crunchy dough to enhance taste and increase mouthfeel.

“The result is delicious and nutritious. Cricket bread is a good source of protein. Insects also contain good fatty acids, calcium, iron and vitamin B12.”


Image: Fazer Sirkkaleipä, the cricket-based bread from Fazer. Photo: courtesy of Cision.