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Hostess Brands launches premium snack line

Published 10 May 2018

US bakery firm Hostess Brands has introduced premium adult snacking to the sweet baked goods category with the launch of Hostess Bakery Petites.

Designed with the variety-seeking Millennial consumer in mind, new Bakery Petites are inspired by fresh, hand-crafted bakery treats. Perfect for entertaining or a sweet reward, Bakery Petites come in the following varieties:

Bakery Petites cake delights Crème filled cake balls, in both double chocolate and white fudge vanilla, feature soft cake with rich creamy filling dipped in a delicious fudge coating and topped with sprinkles.

Bakery Petites brownie delights Poppable, indulgent mini fudge brownies in both chocolate chunk and chocolate raspberry.

Bakery Petites crispi thins The first thin and crispy cookie to hit the sweet baked goods aisle in both fudge blondie and chocolate brownie.

Hostess Brands EVP and chief operating officer Andy Jacobs said: “With the tremendous growth in bite-sized treats in the confectionery category, we saw a huge opportunity to innovate with a new premium line that strategically enhances our reach and incrementality.

“Premium priced snacks are growing and Hostess Bakery Petites – with their cleaner ingredient profile and modern packaging – deliver on that indulgent and upscale snacking experience consumers are seeking.”

Hostess Bakery Petites are made with ingredients such as real chocolate, real vanilla, and real raspberries. There are no artificial flavors or colors and no high fructose corn syrup.

Hostess is the first brand to bring innovative resealable, stand-up pouches to the sweet baked goods aisle. This innovative packaging keeps snacks fresher longer and provides the consumer with more portion control.

Hostess Bakery Petites are now available at retailers nationwide and are baked in the USA.

Source: Company Press Release.