Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Drinks | Retail | Videos
Processed Foods
Bakery & Cereals
Return to: FBR Home | Processed Foods | Bakery & Cereals

Kellogg's adds banana flavor to Raisin Bran cereals range

Published 07 June 2018

Kellogg’s has extended the product portfolio of its Raisin Bran cereal brand with the launch of a new breakfast cereal featuring real banana slices.

A top-requested flavor from Kellogg's Raisin Bran fans, new Kellogg's Raisin Bran with Bananas is a soon-to-be morning routine staple, as it adds a new fruit twist on a traditional favorite.

Kellogg's Morning Foods marketing director Sam Minardi said: "We're committed to providing the tasty and nutritious food options our consumers want.

"So, we looked to consumer requests and preferences for our newest addition to the Kellogg's Raisin Bran lineup, and both led us to Kellogg's Raisin Bran with Bananas."

For fans craving a breakfast that is wholesome yet convenient and delicious, Kellogg's Raisin Bran with Bananas provides real fruit and a good source of potassium in every bowl.

The addition of real banana slices is a simple, sweet complement to the crispy bran flakes, sun-ripened raisins, and whole grains and fiber Kellogg's Raisin Bran lovers enjoy.

Kellogg's Raisin Bran with Bananas is being released now at all major retailers and grocery stores where breakfast foods are sold for a suggested retail price of $3.99.