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Kellogg's Froot Loops gets first new flavor in 10 years

Published 16 May 2018

Kellogg's has launched Wild Berry Froot Loops in the US, which is a new flavor of the company’s sweetened, fruit-flavored breakfast cereal range Froot Loops.

With a purple star joining a new berry-inspired mix of red, blue and green iconic loops, new Wild Berry Froot Loops delivers on top flavor preferences – sweet and fruity – by perfectly balancing tangy and sweet berry flavors to create a cereal that will have fans going wild from the moment its delightful aroma tickles their nose.

Kellogg's morning foods senior marketing director Teresa Lindsey-Houston said: "Our colorful loops are both beloved and iconic, and now fans will have a new way to do 'Whatever Froots their Loops' throughout the day.

"New Kellogg's Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box, no matter when or where it's opened."

This new flavor is just a taste of the colorful experiences to come, as AWAYTOMARS X Froot Loops will offer fans even more ways to express "Whatever Froots Your Loops" with a new fashion capsule collection inspired in part by the new Wild Berry Froot Loops – and co-created by fans – debuting later this summer.

New Kellogg's Wild Berry Froot Loops will be available nationwide at all major retailers and grocery stores where breakfast foods are sold, with a suggested retail price between $4.69 and $5.79.

Source: Company Press Release.