Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Drinks | Retail | Videos
Processed Foods
Bakery & Cereals
Return to: FBR Home | Processed Foods | Bakery & Cereals

La Panzanella unveils gluten-free Oat Thins Crackers

Published 25 April 2018

Madrona Specialty Foods’ La Panzanella Artisanal Foods has unveiled its line of gluten-free Oat Thins cracker.

The new Oat Thins cater to the growing population that seeks snack options that are healthy and flavorful yet conform to a gluten-restricted diet.

Launching this summer, Oat Thins will come in three great-tasting flavors with versatile, deli-friendly packaging for a suggested retail price of $4.99 for five ounces.

La Panzanella Oat Thins cracker has a crispy texture and is made with whole oat flour. All ingredients are Gluten-Free Certified and Non-GMO Project Verified. 

Oat Thins will come in three palate-pleasing flavors including Toasted Oat, Rosemary and Roasted Garlic. All of these flavors are baked in, and the crackers are made in small batches.

This versatile, gluten-free cracker is ideal paired with cheese, hummus, dips, meat or dried fruit, and is great for snacking on its own.

La Panzanella marketing head Steve Lorenz said: "Industry research reports that the gluten-free packaged food sector is expected to reach $8.1 billion by 2023, and as the market grows, consumers will demand more variety and tastier options.

"We're very pleased to introduce our Gluten-Free Oat Thins in three varieties and believe it will take just one bite for consumers to adopt a new, favorite snack cracker."

The new Oat Thins contain no preservatives and offer multiple benefits to those on a gluten-free diet, or anyone looking for a healthier snack cracker that's full of goodness and flavor and only 70 calories per serving. 

Key product characteristics include:

Gluten-Free Certified

Non-GMO Project Verified





Kosher Parve

70 calories per serving

Low Sodium (130 mg per serving)

New Packaging for Flexible Merchandising

The Oat Thins five-ounce carton can be displayed horizontally or vertically for maximum merchandising flexibility.

Gluten-Free and Non-GMO messaging is clearly marked on the packaging and the familiar La Panzanella branding reinforces trust with a brand that consumers know and love.

Each flavor has clear visual cues including a unique color scheme and ingredient illustration on the front of the package to help shoppers identify their favorite flavors. A window on the packaging allows consumers to see the product, driving appetite appeal and increased sell-through. 

Oat Thins Featured at Industry Food Shows

La Panzanella will be exhibiting its full line of artisanal Croccantini crackers, as well as the new Gluten-Free Oat Thins, at the International Dairy-Deli-Bakery Association (IDDBA) Expo June 10-12 in New Orleans (booth #1438), and the Fancy Food Show June 30 – July 2 in New York City (booth #363).

Samples of the new Oat Thins will be available to trade show attendees for sampling at the La Panzanella booth.

Source: Company Press Release.