Malt-O-Meal changes corporate name to MOM brands
US-based cereal company Malt-O-Meal Company has announced that it has changed its corporate name to MOM brands, to better showcase its growing house of brands to retailers and consumers.
According to the company, although it derived its name ' Malt-O-Meal' from its product Malt-O-Meal Hot Wheat cereal which was launched in 1919, currently, it offers a wide product range, which includes five all-natural ready-to-eat brands and a line of Better Oats instant oatmeal, as well as its core Malt-O-Meal brand ready-to-eat cereal line.
MOM Brands chairman and CEO Chris Neugent said the new corporate identity is a better fit for the wide range of products that the company now offer.
"Malt-O-Meal will continue to be a brand name we sell, but it will no longer be our company name," Neugent added.
The company said that the new name will serve as an overarching name and identity to house all of its brands. While the corporate name is changing, all individual brands and product names will remain the same.
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