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Nestlé to launch breakfast cereals in India

Published 11 May 2018

Nestlé India is expanding its product portfolio by introducing Nestlé Breakfast Cereals from Cereal Partners Worldwide (CPW) to its existing portfolio this year.

CPW is a 50/50 joint venture which combines the expertise of Nestlé S.A, Switzerland and General Mills Inc., United States, to produce and sell breakfast cereals. The Board of Directors of Nestlé India has approved the proposal.

Nestlé India chairman and managing director Suresh Narayanan said: "We firmly believe breakfast is the most important meal of the day. We also believe eating a nutritious breakfast sets the tone for the rest of the day and acts as the foundation for a healthier future.

“The consumer need for breakfast choices is only growing and companies need to bring more options to satisfy this need. We are therefore pleased to be introducing Nestlé Breakfast Cereals in India. This business complements our current portfolio by combining our expertise in food and this category, globally."

With this launch, Nestlé India's objective is to provide high quality nutritious breakfast cereals to our customers in India.

Source: Company Press Release.