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Premier Foods increases Mr. Kipling cake production in UK

FBR Staff Writer Published 07 July 2015

Premier Foods has more than doubled the production of its Mr. Kipling Snack Pack cake slices by opening a new £20m production line at its bakery in Carlton, Barnsley.

Mr. Kipling Snack Pack

The new production line with robotic technology increases the number of pack and case sizes possible by offering greater flexibility to meet different consumer and retailer requirements, the company claims.

It is now capable of producing over 300 million Snack Pack slices annually.

The investment will add 80 new people to the exisiting workforce of 750 people at the Carlton bakery over the next two years.

Environment Secretary Elizabeth Truss said: "Our food manufacturing sector is bigger than cars and aerospace combined, generating over £100 billion for the economy.

"Iconic British brands like Mr. Kipling are key to its success and ensuring our food businesses can thrive is central to the government?s long-term plan.

"The new line is not only a boost to Yorkshire?s economy but will also ensure our UK farmers and producers? benefit from the company?s commitment to source the majority of its ingredients from British suppliers."

Launched in 2011, Mr. Kipling Snack Packs are available in Angel, Chocolate, Lemon, Banoffee, Caramel and Milkshake flavors.

These cake slices are less than 160kcal with most under 140kcal.

Image: Mr. Kipling is the UK's leading cake brand with a 17% share of the £1bn packaged cake market. Photo: courtesy of Premier Foods.