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The Gluten Free Bar introduces new breakfast food line

Published 24 October 2017

Grand Rapids, Michigan-based The Gluten Free Bar (GFB) has introduced a new breakfast food line, GFB Power Breakfast.

Available in five varieties, including Coconut Cashew, Fruits, Nuts, and Seeds, PB+J, Apple Cinnamon, and Maple Raisin; Power Breakfast is available at natural health food stores nationwide with a suggested retail price of $2.49 per 2-ounce package.

Each Power Breakfast variety features high-protein oatmeal with no added sugar and a healthy mix of delicious add-ins including sun-ripened fruit, nuts and seeds. Aside from delicious flavor, Power Breakfast is ready in 90 seconds by simply removing the top of the package and filling with hot water.

The unique package folds flat for easy portability, but pops open to create a bowl that can be microwaved and then recycled when finished.

"We are stepping outside of the box with this packaging and we think this brings some sorely needed innovation to the oatmeal category," said Elliott Rader, co-founder and partner at GFB.

"We wanted to provide our consumers with a healthy breakfast option without compromising on taste or convenience. Power Breakfast is easy to make at the office, at home or out in the wilderness while camping. We like to say Power Breakfast is like oatmeal...but better...better ingredients, better taste, all in a portable and convenient package."

The GFB specializes in better-for-you, gluten-free snacks, recently launching their gluten-free Gluten-Free Bites, which feature all the benefits of their traditional bar counterparts, but in bite-size form.

Each Power Breakfast is non-GMO Project Certified, Certified Vegan, soy-free, dairy-free and Certified Gluten-Free.



Source: Company Press Release